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SV being discontinued in the US

17K views 124 replies 72 participants last post by  tlrn8  
#1 ·
So I've read in a couple of places now quotes from Suzuki America's VP Mel Harris has stated that Suzuki (and two other Japanese manufacturers) will be discontinuing sales of V-Twin sportbikes in the US next year - this includes our venerable SV650 & SV1000.
One published quote is in the July '08 Sport Rider magazine on pp107:
"[American Suzuki Vice President Mel] Harris say Suzuki's SV1000 will
be dropped from next year's product lineup and "there's a good chance
the 650 will be discontinued. We don't have a motorcycle that fits in.
I think two of my counterparts don't have motorcycles that fit.""

Anyone know why they're stopping bringing in V-Twin sportbikes? Surely it's not a sales issue, emissions? Weak US dollar?
 
#17 ·
But I've had mine for only a year and have only 2,000 miles on it!! I'm not ready for a new bike yet!!

Regarding the Katana, I believe that they discontinued it a year or two ago. However, it had become a bit obsolete and the SV is not obsolete.
 
#6 ·
+1 to the only buying IL4's. People want to go as fast as they can, they see a couple people stunting and want to be just like them...squids
 
#7 ·
Here's the link to the text of the interview.
http://www.superbikeplanet.com/2008/Apr/080415-brea.htm

Notice that they are pushing "win a race on Sunday, sell a bike during the week" argument. SV doesn't really have a televised racing, thus it shouldn't sell well? Stupid argument, but there are tons of stupid people buying liter bikes...


Furthermore, reading the interview made my eyes bleed. Every bloody sentence starts with "So "
 
#8 ·
I'm pretty sure it's not a sales/demand issue. I see plenty of new SV's on the road. If anything, I'd think American interest in v-twin sportbikes would be high right now, especially with Ducati finally pricing their twins within the average customer's reach.
 
#11 ·
Bah, I'll believe it when I see it. I can see why the SV1k will go as it is a huge sales flop, even though it is sweet bike, people have been speculating that it will be killed off for a couple of years now. The 650 on the other hand I dont know, it sells pretty well and it is popular bike. I have owned one I4 bike and I hated it (FZ6). My other bikes have all been a V of some sort: '98 Monster 600, (replaced by the FZ6), 03 VFR and 01 SV650S (still got both of those, the FZ6 is long gone). V's are the only way to fly!
 
G
#21 ·
Why do manufacturers ALWAYS get rid of there good stuff?

Its a bunch of BS!

-Honda got rid of my XR's
-Toyota got rid of the 22r/e series
-Suzuki looks like they are going to get rid of my favorite bike...

Is there any point of living anymore?
 
#23 ·
My new personal dream is that maybe if they decide to eliminate the SV1000 that they are planning on coming out with a redesigned 650 with a dedicated, downsized chassis to fit just a 650 motor, like the original 650, not a chassis that has to do double-time as a 1000 chassis. That would be something to live for. Not likely. But I have to keep the dream alive. I may be biased.
 
#22 ·
Am I the only one who has noticed an exterme lack of a 2008 SV 1000 on the American Suzuki website? Apparently it is already gone from the line up.:mad:
 
#25 ·
ppl are so stuck on I 4s.. i mean i love them too but there are better bikes than whatppl see on TV .. my SV will STOMP any other 600 class bike on a track... they are great for evey day use and sharp bikes. I love going to a bike meet and ppl look at my SV more than any gixxer.. suzuki is ******* stupied to get rid of the SV line up
 
#50 ·
whoa there deathwish... think you might be letting your anger on the issue take you a bit overboard there as thats a mighty tall claim.

Also , going out and buying a new SV tomorrow isnt going to solve the problem, as the higher ups have already decided. A quick spike in sales isnt going to bring the bike back.
Now as it was said before, could they be taking it in and doing a redesign and bring a bike, similar back in another year? Maybe. Could they be making room in their lineup for a new bike? Maybe.
Companies dont just go and discontinue a bike for no reason. The SV1000 went away because it wasnt producing numbers, and it was the 3rd 1000cc bike in their lineup and i guess was down at the bottom of the barrel. It also didnt have any competition, as its a 1000cc road bike. THe RC51 went away because Honda didnt need another race bred 1000cc bike, let alone one that was obsolete.

The surprising thing about this is the Kawasaki Ninja 650. There havent been any claims of the production of this bike stopping.

But overall the world stage is what we have to look at.
Yes europe gets a lot of cool bikes that we dont get. Why? Because a majority of their people use them for actual transportation and they sell very well. When you look at the States, the motorcycle is seen more as a toy or a recreation vehicle. And you also see that a very large amount of riders in the states are, forgive my bias, posers. You've got a huge amount of guys that buy harleys or metric cruisers, to either trailer them or polish them, and do the occasional weekend ride when the weather is between 75 and 85 and there is 0% chance of rain. Then you've got the sportbike posers who want to be all big and bad, so they need the biggest and the baddest bike out there. They'll ride to bike night, or hit the canyons on the occasional weekend.
IF you polled all the motorcycle owners in the states, not just those out on forums, because we know what we are, we're fanatics, I'd wager that between 1/4 to 1/2 of those who own a motorcycle do not use it to commute to work.
And to be fair I know of people at both ends of the spectrum on both kinds of bikes, those that ride to work everyday and those that when I call them and say lets go for a ride I get a weather report of "its too hot, its too cold, theres a 10% chance of rain, i just polished my bike..."
So while yes, the SV is a great all around bike, good on the track, good on the street, its not what sells here in the states in huge numbers, those are sportsbikes and cruisers.
Think of it this way. If you sell apples, oranges, and strawberries, and the apples sell well, and the strawberries sell well, but the oranges dont see nearly as much as either one of the two, wouldnt you consider removing some of the oranges to make room for the other things that you are selling well???

BTW i believe the Hyosung GT650R is made with SV components. That could verywell be another reason to get out of the market, as it would kill off a competitor
 
#27 ·
The SV1000 HAS been gone. Nothing future about it, unless it is still for sale outside of the US. Notice that you won't find an 08 SV1000 anywhere. An article I read where the dissappearance of the SV650 was mentioned made it sound like something that might happen a few years down the road, but it looks like your quote insinuates it may happen sooner. While I'm no financial expert by a long shot, I would think the SV isn't selling as well as we all think if Suzuki is considering dumping it and not replacing it. A company like Suzuki probably wouldn't drop a model withous some type of similar replacement unless they were expecting to lose money on the deal. Suzuki is a big company - they're in it to make money.

WhiteMtnCruiser
 
#30 ·
When I went in a couple weeks ago to attempt to order an '08 sv650, the sales guy had told me that his Suzuki rep had told him they didn't think the sv650 was going to sell well this year, and they cut regular supply of the bike down to a third of what it had been (at least in Wisconsin).

He tells me it hadn't been selling well before that, but I'm guessing that was more likely because of Wisconsin being the state of cruisers and full-on sport bikes. He did get back to me over a week later after finding an '07, but by then I'd decided to look for a used 1st gen anyway...
 
#33 ·
What dealership did you go to?


Is it any wonder that Suzuki wants (needs) to cut some bikes from it's middleweight line? Look at what they've got:

SV650SF: ($6899 non-ABS):

Image



GSX650F: ($6999):

Image



SV650 ($5999)

Image



Bandit 650SA (Europe):

Image



Bandit 650 (Europe):

Image



GSR-600 (Europe):

Image



That's too many bikes built for the same purpose. If I had to make a guess, I'd say they drop the SV650 and start importing the GSR-600 over here. Suzuki's line is far more bloated than Honda's, Kawasaki's, and Yamaha's. They've got a mess.
 
#31 ·
Jeeze. Suzuki makes the brilliant decision to get out of the V-twin sportbike market just as the segment is starting heat up! Ducati 1098 & 848, the new Buell and now the KTM RC8 are all proof that there is a healthy market for "high performance" v-twin sportbikes. Maybe if Suzuki would stop resting on the GSX-R lineup and put a little more "high performance" into the SV, they'd get a bigger piece of the market.

Personally, I would have paid another grand or so in order to have good suspension bits, a steering damper, slipper clutch and maybe a few more ponies. Talk about a good track bike right out of the box! Still would cost less than the GSX-R600 and have a totally different character.

C'mon Suzuki, grow some ballz!
 
#105 ·
Personally, I would have paid another grand or so in order to have good suspension bits, a steering damper, slipper clutch and maybe a few more ponies. Talk about a good track bike right out of the box! Still would cost less than the GSX-R600 and have a totally different character.
I’ve always wished Suzuki would put some previous-generation GSX-R suspension and brake parts onto a SV800, but I'd be happy with just a decent, fully adjustable suspension on the 650. My personal theory is that it’ll never happen because it would cannibalize GSX-R 600 sales.

Just from my own experience, I believe the SV’s in trouble. I got my leftover ‘06 late last fall. The gal I bought it from says only ‘certain people’ will buy the SV and that she had no plans to buy any more.
 
#32 ·
I noticed that it stated "In the US", which makes me believe they be redesigning it and keeping it in the Euro market. The Euro market has a MUCH larger selection of naked bikes than the US and supposedly the sv650 isn't doing very well over there compared to the competition. Wouldn't be logical for them to keep it in that market without a redesign, especially if they pull it here.
 
#37 ·
I specifically bought an SV650 because it's a V-twin. I'd owned numerous inline 4's but fell in love with the V-twin's power delivery after riding my ex's Honda VTR250 and a friend's SV650.
 
#41 ·
there is one of those for sale here locally , i want it but alas i am broke and am buying a new car next week so no, i got my SV already so i don't care if they quit mine will last;D
 
#42 ·
Hmmm. Just buy the Ducati Monster 696?

Me and a coworker both bought motorcycles recently. Hes got more cash than I do, and he went with the Monster. I decided to save some money and buy the naked 650, 07.

We each dropped our bikes once. He broke his shift lever and I broke my brake lever. We put a temp fix on them and I thought his replacement was going to be expensive. Man was I wrong.

Suzuki charges 70 for oem brake lever. Ducati only charged my coworker 20 bucks for a new shift lever. At this rate it seems in the long run the Ducati might be cheaper to maintain?
 
#43 ·
For whatever reason, the OEM brake lever is very pricey and no aftermarket lever exists to replace it. Even OEM shift pedal is much cheaper and aftermarket pedals are available- I picked up 3 for $35 total at some point. I'd guess the Duc pedal was not OEM.