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Out of 130 pages, the magazine contains 80.5 pages of AD space not including reviews.ICON has a 12 page spread and Field Sheer has a 8 page spread.

Do we get free articles when we buy the commercials?
 

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I noticed this too when I was thumbing through it in the grocery store. I think they are profitable even if they don't sell any magazines at all, IE they could probably afford to give them away for free.
 

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they probably have to have that much advertising just to keep their heads above water. Magazines and publications are going bankrupt everywhere now that this new intra-web thing is popular.
 

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Aren't subscriptions just 12 or 15 dollars a year?
 

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I got a renewal notice in the mail today, $5 for a year! Sign me up. If I dont want adds I could get Motorcycle Consumer News for $22 a year.
 

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just some perspective. I used to work for DETAILS magazine and JANE in the marketing department. 95% of the magazines were product placement. The only thing that we ever put in that magazine while I was with them that was worth reading was Anderson Cooper and Augusten Boroughs. I was naive and in college and thought I was getting a job with some pretty edgy literary mag that was driven towards people my age. It's all a sham. Magazines are the epitamy(sp?) of narcism. We had a whole department that researched the media looking for other media outlets that would give us a name drop.

The kicker, the top purchaser of advertisement space was thrown a party every issue. ie: while I was their Perry Ellis and Law and Order bought a combined 10 pages of Advertising space. So we funded their Season Premier party, and put the whole cast in Perry Ellis Clothing. Ice T's Girl didn't conform... Any way, we disguised those 10 pages as a best dress section...... LAME.

This was the main reason I left marketing. It was disgusting. Money hungry people
 

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just some perspective. I used to work for DETAILS magazine and JANE in the marketing department. 95% of the magazines were product placement. The only thing that we ever put in that magazine while I was with them that was worth reading was Anderson Cooper and Augusten Boroughs. I was naive and in college and thought I was getting a job with some pretty edgy literary mag that was driven towards people my age. It's all a sham. Magazines are the epitamy(sp?) of narcism. We had a whole department that researched the media looking for other media outlets that would give us a name drop.

The kicker, the top purchaser of advertisement space was thrown a party every issue. ie: while I was their Perry Ellis and Law and Order bought a combined 10 pages of Advertising space. So we funded their Season Premier party, and put the whole cast in Perry Ellis Clothing. Ice T's Girl didn't conform... Any way, we disguised those 10 pages as a best dress section...... LAME.

This was the main reason I left marketing. It was disgusting. Money hungry people
Not to be a ****, but isn't that all about what marketing is ALL about? Getting more people to be interested in your product or at least know about your product by any means?
 

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I'm pretty sure that is true, and the best kind of marketing is the kind that people dont even realize is marketing.
 

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I'm pretty sure that is true, and the best kind of marketing is the kind that people dont even realize is marketing.
yeah it's the kind that they shove down our throat without us noticing. we're so oblivious to it now we don't notice. just like how the government operates...

haha :rolleyes:
 

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I noticed this too when I was thumbing through it in the grocery store. I think they are profitable even if they don't sell any magazines at all, IE they could probably afford to give them away for free.
You're right, they can. About 6 months ago they were giving out free 1 year subscriptions online, and I hear every once in a while they give out more. A lot of people got in on that deal, me included.

I think it's so they can quickly boost their subscription count and charge a higher rate to advertisers.
 

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just some perspective. I used to work for DETAILS magazine and JANE in the marketing department. 95% of the magazines were product placement. The only thing that we ever put in that magazine while I was with them that was worth reading was Anderson Cooper and Augusten Boroughs. I was naive and in college and thought I was getting a job with some pretty edgy literary mag that was driven towards people my age. It's all a sham. Magazines are the epitamy(sp?) of narcism. We had a whole department that researched the media looking for other media outlets that would give us a name drop.

The kicker, the top purchaser of advertisement space was thrown a party every issue. ie: while I was their Perry Ellis and Law and Order bought a combined 10 pages of Advertising space. So we funded their Season Premier party, and put the whole cast in Perry Ellis Clothing. Ice T's Girl didn't conform... Any way, we disguised those 10 pages as a best dress section...... LAME.

This was the main reason I left marketing. It was disgusting. Money hungry people

i'm a photographer that works with big magazines like vogue and the like... every editorial shoot you see has to have at least one or a couple pieces of clothing from advertisers. it's stupid, but it makes sense. really opens your eyes about trends and brain washing people into buying things... sometimes i get depressed that i am taking part of it all. haha
 

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It is coming into the riding season for most. Same thing happens in hunting mags when coming up to hunting season.

Speaking of riding season, I have been virtually the only bike on the roads around here since November. Yesterday the sun was out and the mid 60s. HDs and sport bikes out everywhere.
 

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I noticed that Icon ad. With the chicks with their t!ts practically hanging out. Not that I mind that but if I wanted a bike magazine and softcore porn I would buy a British bike magazine for $10+ and get tatas hanging out for real. Kind of annoyed me that a gear company would have ads showing improper/pointless use of gear. Icon = FAIL. They should be ashamed.
 

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So what ICON products do you have?
 

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I noticed that Icon ad. With the chicks with their t!ts practically hanging out. Not that I mind that but if I wanted a bike magazine and softcore porn I would buy a British bike magazine for $10+ and get tatas hanging out for real. Kind of annoyed me that a gear company would have ads showing improper/pointless use of gear. Icon = FAIL. They should be ashamed.
Sex sells! ;)
 

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The ads pay for the magazine, not the subscription. That's why most magaines are free - the salesman makes the profit from the subscription price. A friend of mine at work sells subscriptions for $2 or $3 (near his cost for friends). For example, I think car and driver would cost me 2 or 3 bucks.
 

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Not to be a ****, but isn't that all about what marketing is ALL about? Getting more people to be interested in your product or at least know about your product by any means?
exactly why I am in the medical field. I was confirming the posters suspicion.
 

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So what ICON products do you have?
I don't own a single piece of Icon gear and never will. They promote the wrong attitude toward riding in my opinion. (Remember - just an opinion and I respect other people opinions). I have a Joe Rocket jacket and gloves I got because the price was right and my trusty HJC helmet.
 

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I like the American mags (long-time subscriber to Motorcyclist, Cycle World, & Sport Rider) but when I want real substance, I buy TWO or Bike from the UK. Hell, even their Performance Bikes has better content than our rags.
 
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